Levadeiros of @Madeira


Welcome to the project Levadeiros of @Madeira

Learn and discover Madeira Island through the eyes of a Madeiran. Let the Levadeiro guide you through the (web) channels that our island has to offer and discover the (hidden) beauties of the culture, nature, history and the people.

The Project


This project is based on the concept called ‘Roration Curation‘, which is providing a spokesperson to manage, during a certain period, a broad scoped social media account. Such a scope can be a location, country, organization, group, etc.

The Twitter platform has been proven to be very successful with these kind of (guest) curations. There are numerous accounts nowadays where you have a different spokesperson each week. Such a successful Twitter account is for example @Sweden, also known as ‘The Curators of Sweden’ – a social media campaign initiated by Svenska Institutet and @VisitSweden on Twitter.

Unlike the Curators of Sweden project, which is an official state-authorized campaign to let every citizen of Sweden tweet on behalf of the whole nation, we are a not funded program which aims to offer citizens/residents and visitors of Madeira Islands the opportunity to present their personal views of the Madeira heritage and culture through the diversity of mindsets, that the Portuguese island has to offer.

The ethical guidelines and nomination rules are subject to change, so stay tuned for updates.

Visit also our Frequently Asked Questions (FAQ) page for more detailed information and answers.

If you already know what it is all about and want to participate as a Levadeiro (guest curator), then visit our Join Us page.