Interview with António Abreu, one of the members and creators of MADproductions.
What is or who are MADproductions?
MADproductions is all about the extreme sports practiced in Madeira Island. Our goal is to valorize young athletes, showing their skills to the extreme sports world community, mostly using photos, social networks and videos. Our other goal is to show Madeira as an elite destination for every type of tourism, mostly active tourism. We are always trying to push our limits to the edge. The riders try to get the podium in every race and the film makers try to be as original and creative as they can be.
We basically are a group of young extreme sports athletes, photographers and film makers, that share the passion for nature, healthy lifestyle, multimedia and audiovisual and, of course, sports.
Is MADproductions some kind of company or organization?
The members behind the MADproductions work are all college students and young workers. So, we’re trying to slowly enter the market. The dream is to make MADproductions a living reality for the riders and also for the photographers and film makers. We want to make MAD our work in the future.
“push our limits to the edge”
What is your relationship with MADproductions?
I’m one of the members and creators of MADproductions. I don’t like to say that i’m the owner of ‘boss’ because, MADproductions is a way of living, not a job for now. I’m doing Masters degree in Cinema, in Porto, Portugal.
What are the goals of MADproductions?
As mentioned before, the MADproductions goals are:
- valorize young athletes, showing their skills to the extreme sports world community
- show Madeira as an elite destination for every type of tourism, mostly active tourism
- highlight young photographers and film makers trying to get in the market
- push our limits to the edge
- explore all the extreme sports lifestyle, using photographs, videos and story telling
- leave a positive message for young kids, trying to enter the extreme sports races, but keep studying
- inspire the extreme sports community to create something unique
- have fun doing what we love the most (this is the most important one)
“Madeira Island is perfect for radical sports of every kind. Surf, mountain bike, canyoning and much more”
Who are the members of MADproductions? And how old are they?
That’s a hard question. Well, we have a group of riders that represent MAD in mountain biking: Rui Sousa, Emanuel Pombo, Paulo Batista, Pedro Silva and João Andrade. We’re trying to expand our mountain bike team, reaching other young talented kids. In the future, our dream is to be a big team, reaching more extreme sports. All our members are less than 30 years old. Then we have the MADproductions family that has no limits. It’s basically formed by great MAD friends, young riders and fans. To finnish, we have the audiovisual and multimedia team. We are always looking for new talents in every audiovisual area. But, in the past years we’ve worked with Antonio Abreu, Pedro Freitas, João Tito Gouveia, Diogo Andrade, Pedro Faria, Filipe Sousa and João Silva. Like I said before, we have no limits. Be a part of the MAD family.
Can anyone join the club? What are the requirements?
Yes, everyone can join the MADproductions family. The MAD family is formed by all of those that love the MAD lifestyle, support our work and get inspired by it. To be a MADproductions rider it’s a bit harder. It’s important to get results in races, but, the most important thing is to live the MAD lifestyle.
Why is Madeira Island ideal for radical sports?
Madeira Island is perfect for radical sports of every kind. Surf, mountain bike, canyoning and much more. We have amazing weather, unique landscapes and we live in a small place, where it’s easy to do a mountain bike morning in the north side of the island and in the afternoon go for a dive in the warm Ocean. Is there anything better than this?
“Yes, we are one crazy family, and we’re proud of it.”
Do you contribute to the natural environment of the island? How?
Yes, for sure. We contribute in many forms without no support from no one. Being mountain bikers, we know the mountains and we’re always watching for threats and problems. The mountain bike trails are important for fire prevention and fast access. Also, our projects are a part of the Madeira Island extreme sports community, and we have an important role in showing the tourists the best places to ride a bicycle in the island.
Last question (but not least) … how Mad is MADproductions?
Good question. We love to say that: ‘we can make the world stop’. With our videos, photos and wild riders, we can make the difference. We want to show the world that MAD is not only a brand, it’s a lifestyle. Yes, we are one crazy family, and we’re proud of it.
Links to MADproductions