Frequently Asked Questions (FAQ)

What is Levadeiros of Madeira project?

The Levadeiros of Madeira is a Rotation Curation (#RoCur) project where every English-speaking Madeira related person, whether home or abroad, will guide your thoughts and views as seen from the Pearl of the Atlantic, namely Madeira Island (Portugal).

They are the guest curators, or in our case we call them the ‘levadeiros of Madeira


What is a Levadeiro?

The levadeiro … one of the oldest professions on the island. The man responsible for the maintenance of the irrigation channels (On Madeira Island they call them Levadas) and the distribution of water. Nowadays most of the visitors to the island are taking the same (levada)paths the levadeiro uses. You might say that they are (just) following his foot-steps.

In this project the ‘Levadeiro’ or ‘Levadeira’ are the guest curator that will be maintaining the Twitter (data)channel with his/her views and information about Madeira Island.


What is the thought behind this project?

Madeira Island is known as the birthplace of the Madeira Wine and Cristiano Ronaldo, but there is much more. @Madeiraful Twitter account offers a unique opportunity to generate global awareness of the islands culture, identity, history and local views.

For seven days, the levadeiro or levadeira recommends things to do and places to see, sharing diverse opinions, and ideas along the way. He/she will maintain the Twitter channel @Madeira and let the stream of information flow down to your visual senses.


Where did the idea come from and why?

This project is inspired by a well-known Swedish campaign called ‘The Curators of Sweden‘ (@sweden) – a social media campaign initiated by Svenska Institutet and VisitSweden on Twitter.

The objective is that each week a new person in/from Madeira takes over the helm of the @Madeira Twitter account and shares with the world their Madeira impressions, memories, stories, pictures, culture and identity.


Why Twitter?

Twitter as a medium makes it easy to reach out to the target audience in realtime. It is quick to update and to share content.


How can one become a Levadeiro (curator)?

You can apply to be the Levadeiro (or Levadeira) of Madeira for a week or you can suggest a friend who is a Madeira (or Porto Santo) citizen.

If you do not have Madeira roots, but you do have a strong link with the island, then you are also welcome to apply.

Send an email to answering to the following questions and we will consider your application/suggestion.

  • What is your full name?
  • What is your Twitter account?
  • And how do you use Twitter? (smartphone, desktop, Tweetdeck)
  • What is your link with Madeira? (citizen, roots, visitor)
  • What would you tweet about via the @Madeiraful Twitter account?

Please be aware that the following Participation Rules are applied: click here


What will you do with my contact information (e-mail address etc.)?

Your contact information will not be shared with anyone without your knowledge and permission.  Your contact information will be used solely for the purpose of communicating with you at your request.


Is @Madeiraful an official twitter account of DRT or is it funded by the Madeira government?

No, the @Madeiraful is a non-funded and non-profit Twitter account. The account was registered September 2015 by a private individual with the objective to promote the island.

The only support it got was the sharing and recommendations from the (still growing) followers. It has become an altruistic project that depends on goodwill of others. However (official) entities and/or organizations are welcome for any support they can give. Suggestions are welcome.